BlockTalks x Chronicle AMA Transcript!

Hello! BlockTalkers & Blockchain Enthusiastic!

We recently hosted an AMA with Chronicle, on May 25th at 2.00 PM UTC. Many of you might have participated or many of not. But we make sure no one missed out from the knowledge shared by Tim Glover, Co-Founder of Chronicle & Jim Jin, Co-Founder of Chronicle. So here we are up with the AMA transcript, for those who missed the live session, this blog post will be a saver & feeder of knowledge for them.

Introduction Questions Asked By Team BlockTalks!

Q1. Could you please introduce Chronicle to our community in layman’s term?

Ans — With Chronicle having come from a background working with Universal Pictures and a mega franchise like Jurassic World, we want to replicate that experience of creating immersive digital campaigns for fans and bring them to the world of NFTs.

We're setting up Chronicle as a digital collectibles play built for fans. That is, we are building a platform where fans can directly buy, sell, trade, bid and gift officially licensed digital collectibles from their beloved brands.

Most importantly, after consultation with key studios and partners, we are building a platform that anyone can use. Blockchain technology sits on the backend, and on the front end is an easy to use platform with features like email address sign up, fiat USD onboarding, and more.

Anyone will be able to use Chronicle. We want to target millions of fans.

I should also add that we’re not just exclusive to film and television entertainment. Chronicle is all about bringing fans together. So whilst we are interested in film and tv, there’s also music, sports, celebrities, pop culture, etc.

A lot of other NFT platforms fail to constantly and actively engage with the actual fan base for different brands, they may be able to bring some brand in but can’t connect deeply with the fans behind the brand. Chronicle wants to bridge this gap by bringing in our past experience.

Q2. What are the advantages of Chronicle to other alternatives in the Blockchain field?

Ans — The advantage of Chronicle is the positioning of the product and the team we put together. The experience in engagement with fan base, global digital viral marketing and working with premium Hollywood brands is definitely something you don’t see often in other NFT projects.

Other alternative NFT marketplaces have been focusing on too much on the openness and tech instead of the actual usability. Whether it’s art or film, or animation or sports, the fans are mostly non-crypto, we want to engage with them all rather than just the 1% coiners.

Real world experience aside, I think we hinted at some of these questions in the previous answer when we were talking about the platform itself, too.

The way we see it, we're looking to work collaboratively with brands and partners to bring exclusive digital collectibles in an easy to use friendly platform. Something that both crypto and non-crypto people can use. Smart phone capable, easy email onboarding, USD fiat currency.

We’re also looking to ensure the blockchain we are using avoids things like $50 USD gas fees. We need to ensure, for example, that the platform is blockchain agnostic and can work across a variety of solutions (especially given how innovative this industry is!)

We should also add that we are looking to work with very specific brand partners on how we might be able to connect digital collectibles to the metaverse. So we are quite flexible and agile in terms of how we're looking to bring the collectibles into Chronicle.

For example, wouldn't it be great if you were able to collect an avatar from your favourite game, hold it on Chronicle, but then be able to connect and use it inside the same online game you play. VR and AR has also been discussed. There is so much to be explored!

Q3. What are the major milestones Chronicle achieved so far & what are in the future pipeline?

Ans — We can confirm we have held both a Seed Round and Oversubscribed Private Round, which we are currently finalising the details of.

Some of our partners we have in fact announced, such as our friends at Four Season Ventures (4SV) and Bella Protocol. Other announcements will be made in due course, and we'll be happy to share those as soon as the details have been made available.

We have technical partners and have onboarded staff who are overseeing the platform development and also onboarding of IP into Chronicle. I would like to use this moment to highlight a few key staff who we have brought on board:

1. Doug Neil — former Executive Vice President of Digital Marketing at Universal Pictures has joined Chronicle as our Chief Marketing Officer & Chief Brand Officer. Doug worked at Universal Pictures in LA for 10+ years and the experience and professionalism he brings is enormous for the project.

2. Jack Ewins & Manuel Bejarano. I worked with both of these creative directors on the Jurassic World and Fallen Kingdom campaigns and they also join Chronicle's in-house studio that we've set up. We have talented 2D and 3D artists who are onboarded who will be working with the IP asset owners to create the digital collectibles you will be seeing on the Chronicle store!

As a result of our previous experience and the likes of Doug, Jack and Manuel onboarded, it makes the conversation and introductions to big brands much easier.

We've also been able to introduce ourselves to a number of potential IP partners and brands. It's still early days yet, however some of the brands we've spoken to are world renowned and much beloved.

I should add that all this has been achieved in only a couple months. The team is working at an accelerated pace (hint: Jim and I don’t get much sleep anymore)

Our app is well on track for a Q3 release and we are happy to share details around that.

Questions Asked on Twitter For Chronicle Team!

Q1. Chronicle sounds good until you see that everything is built on Ethereum, I would like to know that are you planning to expand to other networks such as Binance, Matic and many others?

Ans — Just to clarify that although XNL will be initially released as an ERC-20 token on Ethereum, it doesn’t mean Chronicle is building on Ethereum. We are actually looking at Near, Flow and Binance Smart Chain, but still will be compatible with Ethereum later on. Once a decision on the initial blockchain is made, XNL will also be bridged over to different blockchains as well. Chronicle is an application-layer product so it’s blockchain ignostic. Therefore it will for sure expand to and support other networks.

Q2. From what I was able to research Chronicle is currently made up of an experienced team in the real life industry with big brands such as the Jurassic World franchise and Universal Pictures. Could you tell us how this amazing team experience could also shape Chronicle?

Ans — Our real life teams have spent years in digital marketing and working to create digital immersive campaigns. Someone like Doug, for example, also worked on campaigns for franchises like Fast and Furious, Minions, and Back to the Future (Anniversary) during a time when studios were beginning to interact with fan audiences more and more.

Chronicle's mission to create authenticated digital collectibles is built entirely around fanbases, so you can see how previous experience with Jurassic connects well with what we are doing.

Most importantly, this experience really helps when it comes to further introductions to other IP owners. Because the NFT digital collectible space is so new, you can appreciate that companies are often taking their time and/or being selective/careful when it comes to rushing in to this space. Having the experience of doing digital campaigns with Jurassic has helped to make this conversation much easier.

Q3. In Chronicle, will users be able to create their own NFTs with the theme of their preference, or will they really only focus on the commercialization of high-end collectibles?

Ans — Initially we will focus on offering NFT as a Service to premium brands, just like NBA TOP SHOT, meaning Chronicle will be acting as a studio to create and issue officially licensed collectibles. However, in the very near future, Chronicle will open a small portion of the pool of collectibles of each brand to community designers OR open a special section where community designers are able to create their own NFTs based on the original collectibles under different themes.

Q4. Can you tell us more about chronicles app, what makes it extraordinary compared to the apps in the Crypto/NFT world? What are some of the operations users can perform with the app and in what currency do you charge fee? USD or your native token?

Ans — On top of a laser focus on creating IMMERSIVE user experience for PREMIUM BRANDS, Chronicle also differentiate itself from other NFT marketplaces by addressing the following features:

Being “no-coiner-friendly” where there is:
- no blockchain knowledge required
- easy email sign up
- USD onboarding via payment integration partners

comprehensive functionalities and features, which include:
- buy, sell, swap, bid and gift collectibles
- social media integration
- gamification of NFTs (various forms of NFT)
- various reward programs

On Chronicle, users will be able to, as explained above, buy, sell, swap, bid and gift collectibles, share your collectibles on social media and participate various defi and reward programs to earn extra yields or limited collectibles. For the main components of Chronicle Store, users need to pay with USD but holding XNLs will give extra discounts or early access. For the marketplace, user will be able to use both USD and XNL for transactions. The gas fee of blockchain transaction will be covered by Chronicle, which is a big factor we are looking into low cost high-efficiency blockchains to start with.

Q5. You build a partnership with BellaProtocol, is that a strategic partner? What benefits will the partnership bring?

Ans — Bella Protocol is both Chronicle’s seed investor and strategic partner. Bella Protocol is among the pioneers and innovators in the defi space. By partnering up with Bella, Chronicle wants to exploit opportunities of combining NFT and Defi so we can bring to the community more innovative and rewarding programs and events.

Questions Asked by our BlockTalks Community Members during live Session to Chronicle Team!!

Q1. In 2014, Jack Ewins and Timothy conceived an idea to create a fan- based digital immersive experience for Jurassic fans. How was the idea received by the Hollywood community?

Did any major director aside Colin Trevorriw or studio agree to work with them to develop the idea?

Ans — When we created the "Patel Corp" website based on the rumour that the new events of Jurassic Park 4 (later to be called Jurassic World) would be set around an operational theme park, we had the idea to connect pieces across the Jurassic Park franchise and introduce our own new ideas of what we thought would lead to this new film.

The ideas were immediately well received by the fan community, studio, and Colin himself. We were flown over to Los Angeles where we worked with Doug (who was working at Universal at the time) and Colin to build Masrani Global — something that fans could engage with to deep dive into and learn more about the film.

Little did we know the impact we would have and that we would be later invited to work on the next film, too.

Our early success was well documented and even covered in the LA Times article here:
https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-jurassic-world-fanboys-universal-masrani-20150617-story.html

Q2. What benefits does Chronicle provide to buyers and sellers of NFT over other platforms that do the same? I have seen several similar platforms but what differences and advantages does Chronicle provide us?

Ans — The benefit from a buyer’s perspective would firstly be the collectibles you are buying are officially licensed from the brand, it’s not created by someone random. In this case, the collection value is higher. Second, Chronicle only charges 2.5% fee in the secondary market while others can charge much more. Third, given Chronicle is engaging with fans from specific brands, the audience is more focused. For example, Jurassic fans are gathered under the Jurassic store waiting for dinosaurs to be dropped, this concentrated audience can better support the marketplace so the liquidity of your dinosaur NFT can be better traded.

Q3. You organized an AMA session very rewarding and received a lot of questions related to utilities and technology, future vision, So now I want to ask what do you want to receive from the community?

Ans — What we are looking to build is our own community of Chronicle users and of course later XNL token holders that will be a part of the Chronicle ecosystem going forward.

We would you to invite you to come and grow on our journey.

If you can do something as small as following us on social media, and start telling your friends about Chronicle and what we are building, that has a tremendous amount of value for us.

Q4. I read that $XNL gives premium access to limited edition collectibles, in order to have access to these NFT I must have a certain amount of $XNL?

Ans — Yes and no, there will be a few different rounds users can participate in the sale, we guarantee that even if you know nothing about crypto and have no XNLs, you will still be able to participate in the collectible sales. But holding XNL token will give you early access to the sale, or certain discounts to the collectibles, it gives you higher chance of getting good collectibles. Meanwhile we are considering pushing out really limited ones to the community that can only be purchased with XNL or with XNL can enjoy a significant discount, this will be very important because this design will encourage nocoiners to learn what is XNL, how to buy and stake XNL.

Q5. You comment in an article on Medium that "Where NFT crypto platforms target hundreds, Chronicle digital collectibles seek to target millions of fans." What business and marketing strategies do you expect to use to reach such a large number of fans in the entertainment industry?

Ans — We’re looking to team up with fan networks online to market digital collectibles.

Think of the type of fans that would turn up to San Diego Comic-Con, for instance.

Online fan communities are by far (from our experience) one of the most efficient methods of marketing because if you get the fans excited about what you are creating, they do all the online marketing for you!

Think Facebook, Twitter, YouTube, TikTok.

Here are some important links of Chronicle👇

🌎 Website: www.chronicle.io
📱 Twitter: twitter.com/ChronicleXNL
📢 Telegram: t.me/chroniclecommunity
📚 Medium: medium.com/Chronicle